shaylehman.com

Shay Lehman

building distribution of limited release product for overseas, Whatnot, and TikTok Streamers

I became passionate about computers and entrepreneurship in 7th grade through sneaker and retail botting, since scaled to 10M+ in revenue. Helped launch distribution co, Amazon FBA (~$1M rev), and pickleball brand (~$100k rev).

work

  1. [24-25]

    Rebel Pickleball

    Founder live code

    Carbon fiber pickleball paddles, made for high end/professional audience.

    What I built. Built the brand from the ground up, socials, website, creatives, ads.

    Challenges. Creating uniqueness amongst the market. Getting ads to convert. Focusing on too many things at once. Not playing to strengths.

    What I learned. How to bring a product to market. Did not have full faith in what I was creating, led to poor conversions and lack of confidence. Learned 

    Results. ~$100k in revenue, net loss MoM, ceased operations because loss of interest.

  2. [21-Present]

    Botting / Distribution

    Founder live code

    Started with graphics cards / sneakers. Now Pokemon + sports cards, clients primary Whatnot + TikTok sellers.

    What I built. Setting up and solving websites. Countless custom softwares to help aid accounting and tracking of inventory. Automation software, though no CS experience (AI).

    Challenges. SWEs at fortune 500 companies making site changes. Forcing adaption of setup to acquire product. Constant battle between other botters and website developers. 

    What I learned. Fully mastering the ins and outs of a website allows you to scale. Understanding how or why a website functions to keep bots out allows you to circumvent. 

    Results. ~10M in revenue, thousands of GPUs + consoles secured. 100k+ Pokemon units sold.

  3. [23-24]

    Hype Distribution

    Intern / Sales code

    Sold hype apparel like Denim Tears, Hellstar, Warren Lotas + more to sneaker stores in the US.

    What I built. Scraping software to find every store in the US and helped with website management. Sales.

    Challenges. Had inside look on how to not run a business. Was young and not in control but understood ulterior motives outside of the business's best interest.

    What I learned. Who not to trust. How poorly ran businesses operate and how they fail.

    Results. ~$1M in revenue solo never received part of promised commission.

  4. [2024]

    Easy Expansion LLC
    Founder

    ~$1M in revenue, figuring out site glitches and little hacks